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Pantene GC will launch a movement against hair dryness by introducing a premium sub-line
focusing on Hydration, including a key innovation – Shots.
Targeted at Millenials, this new line-up is an ambitious initiative to deliver better solutions for hair hydration that Chinese consumers continue to seek.
Pantene
Digital Design, UXUI
Product Design
Procter & Gamble
Singapore, China
Client
What I did
At Direction, Product Design, User Experience, Market Research
NiCE
Singapore
Credits
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