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consideration by building product superiority and relevance. Replicate counter services provided in-store, such as Magic Ring, while retail gets back on its feet. Convert her online.
SK-II’s flagship store provides immersive and interactive product discovery, education, and skin services to guide her to the right solutions for her skin needs. sk-ii.jp is at the center of JP’s digital ecosystem.
Improve un-aided brand equity and
SK-II
Digital Design, UXUI
Procter & Gamble
Singapore
Client
What I did
User experience, web design
Huge Inc.
Singapore
Credits
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